The Case: YapTap

The Case: YapTap (

Client: YapTap
Industry: Messaging Platform
Location: Nashville, TN

  • Multiple leadership changes over past 5 years with nominal growth
  • Looking to expand market verticals but not certain which ones
  • Interested in a direct an channel distribution strategy


  • Identified “non-profit” as target segment with three sub-segments
  • Re-launched web site with less than a month’s effort
  • Reoriented messaging and images to be relational rather than technology focused
  • Developed communication strategy to reconnect with all existing clients, up sell features and transition pricing strategy

Before (hover) & After (pictured)

Shawn Glitner
Shawn Glinter
Entrepreneur and so much more…

Punching Nun Group understands the needs of start-up organizations and does a tremendous job with creative branding and marketing launch strategies that create a real presence.

The Work

Click the thumbnails to view work examples.