The Case: WPC Healthcare

The Case: WPC Healthcare®

Client: WPC Healthcare®
Industry: Healthcare IT
Location: Nashville, TN
Challenges:

  • Updated a 40-year-old brand with a modern interpretation that the founder approves
  • Organized product offerings into clear, concise components
  • Developed messaging that combines historic expertise with modern solutions

Strategy:

  • Create a new brand, brand elements and website
  • Simplify product offerings into 4 pillars
  • Develop content expressing the value for each solution supported by customer case studies
  • Launch a proactive marketing strategy to support the growing national sales team

Before (hover) & After (pictured)

name
Ray Guzman
CEO, WPC Healthcare

For 40 years of history, WPC had a “good problem”—a great list of satisfied clients but a very outdated brand. In transitioning from surviving based on client references to a sustained proactive growth strategy, we selected Punching Nun Group (PNG) to transform the WPC brand and product set into something tight, smart and articulate—no small undertaking. The process was efficient and next steps were clearly defined in advance which led to minimal disruption to our business while also maximizing the end product that Amanda and her team produced. For the past few years we wrestled with the idea of doing this ourselves but I’m so glad we didn’t go that route. We could NEVER have created what PNG did for us and to top it all off, the cost/value equation is unbeatable. Of course the internal opinions matter, but what really impressed the leadership team at WPC was the manner that our rebrand was received in the marketplace. In a very short period of time, we’ve expanded opportunities in our current client base and have begun new conversations generating lead and opportunities with NEW clients. I give Amanda and PNG my highest recommendation and would gladly serve as reference for anyone considering retaining their services.

The Work

Click the thumbnails to view work examples.