The Case: TwelveStone Health Partners

The Case: TwelveStone Health Partners (

Client: TwelveStone Health Partners
Industry: Acute To Post-acute Care Support
Location: Murfreesboro, TN

  • 30 year old pharmacy organization with entrenched brand looking to split the company into a B2C and B2B play
  • Launch a new B2B brand that harnesses the goodwill of the original organization
  • Expand growth from Middle Tennessee to entire state


  • Create a new identity that is aligned closely with the company mission and personality
  • Differentiate presentation of company compare to mainly smaller mom/pop competitors
  • Push brand out into communities combined with aggressive thought leadership efforts and lead generation

The Facelift

Shane Reeves, Pharm. D.
Shane Reeves, Pharm. D.
Chief Executive Officer, TwelveStone Health Partners
I cannot say enough good things about Amanda Cecconi and her talented, creative team at Punching Nun Group (PNG). My company, TwelveStone Health Partners, engaged her firm in September of 2015 to help us completely rebrand our company for the future. Since that time, PNG has led our company through an extensive process that has included developing a new logo and corporate identity, building an excellent website with collateral marketing materials to support our sales team, overseeing a truly world class launch with significant press releases and deploying a lead generation program tied to social media and Salesforce. I would highly recommend Amanda and her team to any company that is serious about growth and results.

The Work

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