A Complete Outsourced Marketing Department

Strategy, Implementation, Impact

“You can’t afford to hire me, but you also can’t afford to hire someone with minimal experience who doesn’t know what to do and has to be managed. With Punching Nun Group (PNG) you get an “adult” executive for the cost of a low level manager.”
*Def. Adult (noun): A mature resource that’s been there/done that in your industry versus a kid right out of school that uses your project to “learn the business” –not cool!

The Nun Speaks: “Tactics without strategy are a waste of time and money! Good marketing starts with understanding your buyer, your market and your corporate objectives. Once that’s established every activity should tie back to the overall strategy.”
PNG offers a unique business model that delivers executive-level strategy and significantly lower costs for both marketing headcount and purchases. This “fractional marketing executive model” is an excellent fit for a company in a growth stage or transition where capital conservation is a critical yet the need to build a market presence is equally important.With PNG, companies have the best of both worlds to support any activity that a fully staffed marketing department and agency deliver. Our “pay as you go model” discounts costs 50% or more on everything from PR support, design, and lead generation programs etc. And, PNG also delivers executive level strategic support that becomes part of your management team. You pay for what you need when you need it.

PNG also provides complete market planning, go-to-market strategies and even business plan development delivered by an adult* with 20 plus years of experience on your side of the table with a stable of professional adult vendors to support any requirement eliminating the overhead of an agency and/or risk of pulling program components together internally.

Marketing and Business Planning
  • Complete marketing plan strategy documents as well as business planning services to support fund raising, acquisition activities

Branding Projects

  • Rebrand research and internal development strategy consulting
  • Design support for corporate and product mark and logo
  • Complete branding package design including business cards, sales materials template, presentation templates, letterhead, note cards etc

Web Site Development
  • Consider web site overhaul to a more modern persona minimizing content and improving impact to appeal to both potential partners, the media and prospects
  • Content development
  • Design resources
  • Interactive content and functionality such as product overview videos and tours in both live and “cartoon” formats

Content Development
  • Interview keys stakeholders, develop copy
  • Create design templates for case studies, sales sheets, white papers, etc
  • Layout content in desired format and including digital formats

Video Production
  • Create creative and visually interesting videos including cartoon and live formats
  • Develop script, work with vendors based on price point and style requested and incorporate video into digital marketing program

Sales Support Tool Box
  • Creation of product Information content
  • Customize information targeting each target prospect group
  • White paper development on key topics
  • Case studies sorted by customer type, physician type
  • Proposal Development (content for static sections)

Trade Show Support
  • Organization of annual schedule
  • Development of portable and ship/set-up booth components including high impact graphics
  • Recommendation for Tchotchkes for sales support and trade show use as well as lead gen strategies to boost ROI

Media Placement
  • Develop media plan
  • Contract media
  • Identify creative options – Thought Leadership, sponsorships, executive forums, sponsored webinars, etc.

Lead Generation
  • Identify digital mediums to support sales and visibility objectives
  • Develop creative for placement
  • Work with sales to support direct email strategy to drive leads directly and through web site
  • Monitor and measure results
  • Partner with industry trade organizations for sponsored webinar opportunities to benefit from large audience base and credibility with readers

Industry Partnerships
  • Review existing relationships and scan for additional opportunities
  • Identify additional partners such to support channel sales, lead generation and execute co-marketing activities

Social Media
  • Develop high impact LinkedIn, Twitter and Facebook profile for company and individuals
  • Review web site for SEO enhancements
  • Develop blog strategy and content to support a push strategy
  • Incorporate LinkedIn, Twitter and Web site into a post and respond strategy to support driving attention and respect toward company as retail expert in patient admission space
  • Build follower base on all sites

Public Relations
  • Develop targeted media list with both local business media as well as national trade publications
  • Support media tours to introduce executives to target publications and reporters
  • Announce partnerships, new hires, product enhancements, speaking opportunities etc
  • Incorporate PR efforts into comprehensive lead gen strategy

Sales Support
  • Turnkey management of SalesForce (or any sales automation tool) including organization, implementation and lead distribution
  • Plug-in a market nurturing solution like ActOn and manage your lead generation activities proactively tracking where a lead is interacting with your company
  • Design and turnkey management of lead nurturing programs