The Case: IngagePatient
The Case: IngagePatient (ingagepatient.com)
Industry: Healthcare IT
Location: Gainesville, FL
- Name no longer fits solution
- Fresh look for newly funded company
- Maintain symmetry with former mark but refresh and expand brand
- Develop naming convention tied to primary benefit and hot industry term
- Present company as bigger, more sophisticated player
- Generate leads through aggressive content marketing program
Before (hover) & After (pictured)
Chief Operations Officer, IngagePatient
Amanda Cecconi is an outstanding strategic marketing leader who delivers superlative results. Amanda brings deep domain knowledge of the healthcare industry, a creative yet articulate approach to story building, and a practical operating methodology to market launch that demonstrates high impact results quickly.
IngagePatient has witnessed tremendous results because of Amanda’s commitment to excellence. Amanda is truly dedicated to her customers. I highly recommend Amanda Cecconi as a Marketing Leader.