The Case: Healthcare Highways

The Case: Healthcare Highways (

Client: Healthcare Highways
Industry: Health Plan Services
Location: Dallas, TX

  • New company breaking into a new market looking to find a unique and memorable identity without requiring a name change


  • Update and modernize web site and branding
  • Transition brand to all public facing elements including collateral, presentation materials, business cards etc
  • Organize product offering to better appeal to key stakeholders

Before (hover) & After (pictured)

The Work

Click the thumbnails to view work examples.