The Case: CorrectChemo

The Case: CorrectChemo®

Client: CorrectChemo
Industry: Biotechnology
Location: Nashville, TN
Challenges:

  • Take a biotech direct to the consumer
  • Build an audience utilizing social media to reach the target market
  • Develop a grass roots marketing program to drive test volume directly from patients

Strategy:

  • Harness the new, warm and approachable brand to appeal to the target audience
  • Share stories from other patients using high-impact video content
  • Introduce the company to the healthcare media and create thought leadership around a personalized cancer experience
  • Utilize social media and social advertising to “spread the word”

Facelifted website

Robert Hentry, CEO, CorrectChemo
Robert Henry
CEO, CorrectChemo

Amanda came to DiaTech last year and took control of our marketing program. Within 30 days, she had her plan in full motion and got the companies marketing program on track. I can’t say enough about her dedication and focus on building our brand awareness and at the same time keeping costs in line. She is a wonderful person and I highly recommend her.

The Work

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