The Case: Change Healthcare

The Case: Change Healthcare

Client: Change Healthcare
Industry: Payer Services
Location: Nashville, TN

Challenges:

  • Transition from B2C to B2B
  • Separate product from corporate identity
  • Position company as “expert” in cost transparency
  • Need to compete with Castlight, with $80 MM in capital to spend

Strategy:

  • Complete upgrade image and define company as “expert in cost transparency”
  • Ongoing coverage including client story in WSJ
  • Close on C-Round of funding with international venture lead
  • Attract new executive team to build company and take to next level

Before (hover) & After (pictured)

Julia Polk
Julia Polk
Founder, New Ventures Consulting

Amanda’s work ethic, creativity and ability to organize and manage a large group of people is unmatched. She joined the company as a consultant for the purpose of drafting a detailed business plan. Her efforts to define process and evaluate best practice in delivery of client services for our newly developed industry in healthcare – with a consumer twist – has been invaluable. She and I have worked closely together in the development of all the company’s messaging and presentation materials as it prepares to raise growth capital.

Amanda has a gift for improving product strategy and related marketing materials while pivoting in response to customer and market needs as they arise. Change:healthcare would not be where it is today without her considerable hard work and creative contributions.

The Work

Click the thumbnails to view work examples.