Prohibition & Entrepreneurialism

Ersilia Conjoli CecconiThis is Ersilia Conjoli Cecconi. In this picture (circa 1900) she was 22. I believe it to be her wedding photo. Ersilia is my great grandmother, and my hero. In fact, I made Ersilia my confirmation name (for all you Catholics you can appreciate the grief I took for not picking a Saints name—the Nuns were not happy). I did it anyway–because I wanted to honor the strength of this woman.  I didn’t realize how prophetic that would be and how much I’d need to find that kind of strength myself in the not too distant future.

Up until two days ago I’d never seen a picture of my great-grandmother. I’d been to Italy, and stood in the church where she married Onorato Cecconi, in a small town just north of Florence, but, I assumed that any pictures were lost to time and the poverty of immigrants who rarely could afford such luxuries. After watching a documentary about Prohibition, I shared with my husband Ersilia’s story beginning with the loss of her husband in a mining accident in 1926, in a rough little town outside Pittsburgh called Whiskey Run. With six children, no income and unable to speak English, her situation was dire. But like many women in my family, she figured it out, she got it done and she kept her family together. Continue reading



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